THE GREAT CANADIAN HAT TRICK

A McCann Canada winning campaign: turning an everyday pit stop into a proudly Canadian moment, celebrating the road ritual with an unmistakable Canadian gesture – The “Hat Trick”.

CATEGORY /

ADVERTISING

YEAR /

2026

ROLE /

GRAPHIC DESIGNER

BRIEF /

PETRO-CANADA | MCCANN CANADA

ART DIRECTOR

ROB ALMEIDA

COPYWRITER

ELIJAH CUMBO

ABOUT THIS (WINNING) CAMPAIGN

The brief was to increase either ice or car wash sales while reinforcing Petro-Canada’s proudly Canadian identity. We expanded this into one unified concept covering both, with an additional focus on fuel sales. This was selected by McCann Canada to be presented to Petro-Canada.