Repositioning Colgate as a modern symbol of confidence through real Canadian smiles and their stories.
CATEGORY /
ADVERTISING
YEAR /
2025
ROLE /
ART DIRECTOR
BRIEF /
Academic Project | COLGATE
PHOTOGRAPHERS /
Le Minh Khoa Hoang, Tiana Janakijevski-Rebelo
ABOUT THIS CAMPAIGN
As the Art Director, I collaborated with Humber Media Communications photographers to execute the concept and led the full production process from planning to on-set direction.
THE ASK & THE IDEA
More details about this campaign and why it was created.
